How do you pitch your idea?

Estimated reading time: 3-4 minutes. All ideas mean change and change can be perceived as difficult or dangerous. Therefore, it is important that you can pitch your idea in a good way.


Given that your idea is good and implemented, someone will change somewhere. Sometimes that change may be so great that parts or the entire company must adapt. While others are less of their kind and are easier to implement. Thinking about this way is usually good:


Box 1)

Good value, difficult to implement

Box 2)

Good value, easy to implement

Box 3)

Bad value, difficult to implement

Box 4)

Bad value, easy to implement



The challenge is to transform ideas from “Box 1” and “Box 4” to “Box 2” – right? Once you have worked through the idea, interaction and collaboration with colleagues and managers, as well as research and interiors, it’s time to pitch your idea. Moreovver, as we mentioned (Ideas are nothing, implementation is everything); Most ideas are bad, do not spend too long with polishing and thinking, expose the idea to reality!


“Innovation experts talk about good ideas, while innovation experts talk about tested hypotheses.”

(Michael Scrage, Strategyzer)


Pitch your idea

What problem is there? What does it cost in time, money, or frustration?
Describe how you will solve the problem.
Describe the benefits, calculated in crowns and arrows.
Suggest who will implement the idea (if more than yourself), an estimate of what it will cost, and how long it will take.


The context for the pitch

To who are you going to pitch the idea?
To decision makers or an informal leader?
For a person, or is the counterparty more people?
Under what circumstances?
Is it on Tuesday’s meeting with all colleagues or a specially booked meeting?


Reverse the perspective

Either way, you should transform your idea so that the recipient can understand the context and scope. Avoid words that go against the trade-language of your company/industry, and avoid clichés and buzzwords, (if you do not master the meaning!). The person is as hostile as you are for change, so get to the case.


Prepare three pitches:

  1. One which is a sentence long. (Used to convince the colleague at the coffee machine)
  2. One which is max 1 minute long. (Used when you drink coffee at the coffee table)
  3. One that is a bit longer. (Used when the other party is actually interested)


Moreover, even if you follow these pieces of advice, most of your ideas will not be implemented; they will be archived. Either in the manager’s mental agency box, in a physical folder, or in a folder on the computer. Learn more about how to effectively archive ideas in an “Idebank“: But it’s all natural, most ideas are never implemented!


Given this, it is important to do the preparation job with the idea before the pitch, but then also to document and collect all archived ideas. Can all coworkers see all “archived ideas” so maybe one of these at a later time in a new way is the idea that entirely changes your business model! Timing, budget times, staff turnover, financial climate, and other internal and external factors affect your chances of success.



  • Ideas involve change, and some employees may perceive that change can be dangerous.
  • Prepare multiple pitches, depending on the recipient’s interest and the context of the presentation.
  • Most ideas are archived, so it is. Make sure to document them in a strategic place, and return on an opportunity to take advantage of the experience and knowledge inherent.


If you want tips on how to save archived ideas, please contact us, and we can keep your thoughts and thoughts.


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